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Why Indians love Maruti cars?

For decades Maruti and some other local brands have sold cars so well only by cracking ultimate Indian consumer’s final question to a sales pitch as to ‘what if my car breaks down in middle of no where’. Maruti retorts with expanded chest that one gets the ‘Mistry’ for their cars even in a village miles away from town. However they never explains as to why the largest number of cars stranded on roads are theirs always. Indians don’t appreciate reliability as a concept which must be at top of the priority while buying.  They just don’t know why and how to confidently rely on the quality which promises to rarely fail unless they are riding a aeroplane which never needs a ‘Mistry’ on way. In 15 years of continuous use I never saw even once my two Hondas ever stopping midway looking for help. So goes for  Volkswagen or Hyundai I assume. But people love to have Mistry ready looking for a car to break down. Those who make cars below mediocrity but forget to price not so mediocrely, thrive.

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