Ease with which instantaneous and almost hysterical mass public mobilization could be achieved successfully was demonstrated by grand Ganesha Drinking Milk experiment not long back that too without social media. It's embarrassing recalling those moments today.
The present phenomena are sheer hammering of collective psyche of section of populace of proven gullibility, smartly exploited by paid PR agencies commissioned for rumor mongering. There is deluge of professionally created content, which is distinctly recognizable, in form of jokes and social media posts which is driving this campaign.
The biggest strength of campaigns is not the projection of strong points of their client but the jokes and cartoons making fun of competitors which fill our facebook pages /twitter and whatsapp everyday. The abusive and below the belt content of campaign we are encountering speaks volume about the kind and quality of leadership we will get if these people succeed. Social media and of course few channels controlled indirectly by big business houses, we all know these by now, , are making it appear as if whole nation is going mad over new dreams . It's succeeding to some extent in influencing, unfortunately, that section of public which is educated and uses gadgets on go.
It may succeed over others too if their congress continues to fail in countering it with equally innovative way. This of course is aided by actions/inaction of congress on two accounts - it's own efforts of bringing transparency in administration which is exploited by their opponents within and outside to inundate it with accusations of corruption of mockingly unbelievable and impossible proportions and their inability to counter it with modern effective tools.
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